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Sunday, October 25, 2009

Wrong SEO Practices That Will Not Help You Make Money Online Fast

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Now then, here's an excellent article for you to read. Submitted by one of my many Guest Authors...

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Wrong SEO Practices That Cause A Website's Poor Search Engine Ranking

by Leonardo Endo

It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?

The good news is, you don't have to become a SEO guru just to be able to achieve your goal of getting high search rankings for your website. The truth is, there are some major factors that strongly influence your website ranking. The bad news is, most website owners do not perform these factors the right way, if they even perform them at all. These major factors are as follow:

Not creating a title tag for the pages

This is surely a major SEO mistake. The title tag of your page is one of the most important parts of your webpage in regards to search engine optimization. The way search engines determine the rankings of websites on the search result pages is through the reports they receive from search engine spiders. These spiders crawl your website thoroughly and then report back to search engines whatever data they have acquired on your webpages. And one of the very first important data they find on your webpage is its title. This means that if you have the keyword written in your title, then the search engines will now have a good clue on what that webpage is all about.

Heavy graphics and flashy website designs

A lot of website owners like to overstuff their webpages with heavy designs such as flashy graphics and animations. Don't get me wrong, a good webpage graphic or design will certainly help in attracting visitors particularly in giving them a good browsing experience. However, the bigger problem is, how can people appreciate your website if they don't even have a way of finding it. While it is a good idea of creating your website to impress people, you should not forget that you also need to impress the search engines cause they are your primary means for people to find your site. And search engines depend heavily on the content of your webpages. Meaning, they take into full consideration the text they find in your webpages. So, the less relevant text you have on your pages, the lesser clue they will find on which keyword search results they should rank your pages for.

Creating content that has no solid and clear point of topic

Remember, search engines rely heavily on the text they find on your webpages. Imagine yourself attending a seminar on a particular topic, don't you actually expect the speaker to focus entirely on whatever is the subject at hand? Of course, you want the talk to be directly connected to whatever the topic is. That concept applies to search engines as well, they will be able to determine on which category to regard your website about, based on what is in your content. If your content is something that talks about almost everything under the sun, then the search engines may not have a strong basis of what your website is all about. Don't be surprised if you find your website ranking for the keyword "movie" when you built your site supposedly about "dogs". Most probably you may have focused your writings to movies rather than dogs. Unless you're targeting for the keyword phrase "dogs go to heaven movie" of course.

About the Author:


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Hi, it's Sam D. Mann here.

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