How to Get Attention with Your Marketing Message
No matter what the occupation, people are always searching for tips and advice to help with advancement in their profession. Most turn to the experts in their field or those with years of experience. When it comes to marketing, those individuals who want tips and advice should turn to the advice of the late Eugene Schwartz. There is plenty of online marketing training out there, but Eugene Schwartzs valuable lesson surpasses them all. There is a lot of training out there but Eugene Schwartzs 5 Levels of Sophistication for your Market, is a great place to start.
Depending on the stage of sophistication of the current market, determines how ones product will most successfully be marketed. This level of sophistication is determined by three important factors. Firstly, it depends on how many competitors there are in the market. Secondly, what claims or promises have the competitors made about their products or services. Lastly, it also depends on how long prospects and potential buyers have been hearing about the product or service.
Lets use an example to better explain this vital marketing information developed by Eugene Schwartz. Once this technique is understood, it will be all thats need when it comes to online marketing training. Lets use a weight loss supplement as an example. When the weight loss market was still in its infancy, a simple claim like Take this Pill and Loose Weight, could result in sales. Yet, as the market matured, more people see the claim on different companies weight loss products. The market has moved to a new level of sophistication and the original claim no longer works. The claim must be bigger and bolder, such as Take this Pill and Loose Weight in Seven Days. And the cycle continues.
Eventually bigger and bolder isnt good enough and marketers reach a new level of sophistication where they must implement unique mechanisms to keep the product selling. They would be required to tweak the claim to read, Take this Pill, that Blocks Fat Absorption in the Intestines, and Loose Weight in Seven Days. Even the unique mechanism fails as the market moves into the final level of sophistication. This is the most important lesson when it comes to online marketing training.
The internet continues to grab an ever-growing share of the world's business - some experts estimate it will reach 50% by the year 2020. Marketing is the key ingredient that will help you get your share of this business. If you hope to win in this highly competitive marketplace, you will need to master new skills. Eugene Schwartz's ideas can show you how to get started, but in order to reach full mastery you will need to seek out even more advice and build your own wisdom. If you work hard, you can achieve success!
About the Author:
Jen Lawlor is a leader in internet marketing and top income producer with Life Path Unlimited. She believes that in order to be successful in internet sales, one must first master marketing. Jen teaches not only her own LifePath Unlimited team how to best market internet, but anyone who is willing to be taught.
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